At Brand Potential, we find, quantify and realise untapped potential for brands.

We work with brand owners - private, trade or private equity - who are looking for Accelerator growth and long term value.

Whether it's to enter a new category, target new consumers or maximise value for a sale, we work both creatively and commercially to help our clients Accelerate their business.


Keep updated

Don't forget you can follow us on Twitter @Brandpotential1 or like us on Facebook to get regular updates!

Meet Laura our new Designer

11th August 2014

Laura joins the Brand Potential team with a range of experience from packaging design to new product development. She is always on the lookout for inspiration to create innovative and unique designs.

Brand Potential helps Bridges Ventures acquire Wholebake

August 2014

Following our recent work alongside Bridges Ventures, we are pleased to announce that the private equity house have successfully acquired Wholebake. Click here to see what our MD Mary Say has to say about the transaction.

Summer Selfie

1st August 2014

To see a snapshot of what we have been up to over the last few months, take a look at our Summer Selfie by clicking here.

Leonie Mark, new Analytics Director joins Brand Potential

1st August 2014

Welcome to Leonie who has joined Brand Potential as Analytics Director. Ex Bain and Co and The Value Engineers, marketing sciences and tango are particular passions, although not always at the same time. Leonie has lived and worked in a number of countries around the world, bringing with her a truly global view.

Kieran Best joins the Brand Potential family

8th May 2014

We are delighted to welcome Kieran into the team. Kieran is going to be looking after the day to day running of the office and getting involved with a variety of client projects. With a degree in Journalism, Media and Communication, and a background in PR we are very excited to have Kieran in the business.

Board Director Chris Molloy shares his opinion on the future of the High Street

22nd February 2014

If you’re a subscriber to The Grocer check out our very own Chris Molloy’s response to The Grocer’s front page article about the Future of High Street shopping.

View PDF version here


Thursday 24 January, 2014

The new year brings 2 new welcome faces to the team.   Simon Parsons joins as Visual Planning Director to drive our creative strategy offer.  Sarah Howell joins us from Leapfrog as Client Manager for insight and strategy projects.   See more details on our Team page.

Welcome Interns!

Thursday 25 July, 2013

Closer to home, we are delighted to announce the arrival of a fresh batch of interns. Sharing the workload this summer are Abi Davies and James Wood. Fresh from her first year studying Psychology at Warwick University, Abi will bring a keen work ethic to her new role. Fun Fact: Abi’s celebrity hero is US President Barack Obama.
Secondly we welcome Oxford Brookes graduate James Wood to the office. Our newest recruit, James has already gotten stuck into various projects currently underway at Brand Potential and is looking forward to more – when you can tear him away from the golf course!

Josh’s Tour de France (and Switzerland!)

Monday 22 July, 2013

On a lighter note, our very own Josh Hunt has taken to the road in the second leg of what he has dubbed “the slowest triathlon ever”. Four years after swimming the Solent, Josh took to the roads of Europe, cycling from Geneva to Paris over four days. Part of a fundraising group nearly fifty strong, Josh is raising money for a charity close to his heart and an extremely worthwhile cause; the Duchenne Children’s Trust which is working to help find a cure for muscular dystrophy in children. After his epic journey, Josh has managed to raise £3,500 for Duchenne’s and that figure is still rising. To sponsor, please visit his fundraising site or for more information regarding Duchenne Muscular Dystrophy please visit Take a look at our Facebook page for photo evidence of his triumph coming soon. We await the final stage of the triathlon, the London Marathon is calling!

Thorntons back on track

Monday 15 July, 2013

Further good news from our long-term friends and colleagues at Thorntons. They’ve have posted a 5.6% boost in quarterly sales, giving more evidence that their turnaround is on track. Read more here.

Team TEN Nominated!

Thursday 30 May, 2013

Congratulations to Team TEN for their nomination for an Internal Excellence Award for the launch of TEN. It’s great to see the Accelerator Brand spirit is alive and well.  Fingers crossed for the awards ceremony to be held later in the year in Monaco!
From their team to ours: “Very many thanks again for today.  It’s a pleasure working with you guys because you always deliver a big idea.” – Gordon Smith, Marketing and Sales Director, Mars Horsecare UK.  This feedback comes off the back of work undertaken with Spinners and Horsecare UK.

Building successful businesses

Tuesday 28 May, 2013

In March 2013, ECI announced a new investment in Amber Travel, a rail company that specialises in worldwide escorted group holidays for the intrepid explorer.  ECI’s collaboration with Brand Potential saw the private equity group tackle the investment from a different direction, with Brand Potential encouraging an approach from the consumer’s perspective.  With operations to be conducted through Great Rail Journeys and Treyn, emphasis on customer service has seen repeat business with valuations of the transaction upwards of £50m.  Business in 2013 promises to stay full speed ahead with the anticipation of over 20% growth!

Susie Gaunt adds to shopper insight offer

Monday 15 April, 2013

Brand Potential is delighted to announce Susie Gaunt (nee Garnett) has joined the team. Susie joins Brand Potential from her role as Head of Insight at Ferrero UK & Ireland. Previous roles also include a senior insight and strategy role at Tesco, and more recently at Cadbury as Senior Shopper Insight Manager, but is no stranger to working agency-side. Get in touch with Susie if you'd like to see what she's been working on since joining the team.

Mars Horsecare launches T.E.N

Monday 4 March, 2013

Brand Potential's third launch is almost as many months, T.E.N is what we call an Accelerator brand! In less than a year we created, names, branded, designed and lunched the equine supplements range, backed by Mars, to challenge a fragmented a confusing category. More brand launches in the pipeline! We'll happy to present the case study – please contact Tom Lovett for more information.

Alex Smith rejoins team

Tuesday 5 February, 2013

After spending a year volunteering in Papua New Guinea through VSO, Alex has returned to the fold as Client Director - Insight and Strategy. We're delighted to have her back with us. If you'd like to reconnect with Alex and hear tales of her insight work in PNG or what she's been doing with us since, please do get in touch!

Friday 25 January, 2013

Launched in January 2013, Danio - Danone's new super thick, super tasty yoghurt brand - needed to cut through the codes of a cluttered category. Brand Potential developed a distinct brand personality, briefed the creative and created a film for trade presentations. If you'd like more detail or would like to see a case study, please contact Mary Say.

New Brand Launch

Sunday, 18th November, 2012

Check out the new Thorntons 'Today I thought of you' brand, launched last week to tap into female-female casual and everyday gifting, with the aim of driving Thorntons re-appraisal amongst the core audience. Brand Potential provided insight, positioning development, naming, and design research. And the chocolates are very tasty - we've tested them all! Get in touch if you'd like us to take you through the case study.

Building Sustainable Brands

Saturday, 10th November, 2012

Missed Dominic England speaking at the Packaging Innovation Show 2012 on Sustainable Brand Building? Take a look at a taster of his presentation in The Source, and get in touch if you'd like a tailored presentation for your brand or category.

New partnerships

Tuesday, 6th November, 2012

Delighted to announce that Brand Potential is strategic & insight partner to The Dirty Dozen Ltd., and insight partner to The Customer Framework.

Missed Lunch?

Monday, 24 September, 2012

Great success at Lunch! 2012. Quite a few people missed our slot due to a timetable mix-up. Was this you? Take a look at a preview of the presentation in The Source, and we'll also be happy to come and talk you through the full thing - just get in touch with Mel Jackson or Chris Molloy.

Come to Lunch!

Thursday, 7th June, 2012

Brand Potential are speaking at Lunch!, in the Business Design Centre in London on 21-22 September. Catch Mel Jackson, our Brand & Innovation consultant in the Education zone, talking about innovation in food to go - something we're passionate about! More details to come.

Brand Conscious

Tuesday, 22nd May 2012

Brand Potential Commercial Director Tom Lovett was interviewed for this article for PE Manager. Read Brand conscious: Building a brand can increase visibility with investors, dealmakers and job seekers.

Brand Potential launches The Fringe

Friday 23rd March, 2012

The formal launch of Brand Potential's panel of thought leaders and opinions makers was highlighted in Research Magazine, and also featured in MRWeb

A view from The Fringe

Thursday 1st March, 2012

Take a look at Brand Potentia's latest blog update at ACQ magazine - about adopting a different view to get the perspective you need.

Trust is a Must: Utility Week

Wednesday 29 February, 2012

With so many choice and purchasing options available to consumers, trust is emerging as a key brand battleground, according to Brand Potential's Planning Director, Dominic England and Dan Taylor from Centrica: their views in Utility Week. Read more here...

Getting to Know You: Mary Say

Friday 24 February, 2012

Business Matters featured a Getting to Know You profile of Brand Potential MD Mary Say. "I've never regretted following my instinct, but I have regretted not following it!" Read more here...

Brand Potential announces three new team members

Friday 24 February, 2012

Communicate Online and Research both featured Brand Potential's three new senior-level appointments. Julie Needle joins the team as Marketing Director, Amira Yousef as Senior Consultant and Andy Patten as Project Manager.

Give food to go some 'get up and go'

Saturday 11 February, 2012

The Grocer featured Chris Molloy and Melissa Jackon in their Third Party slot, on opportunities for retailers to create a wider, more sophisticated FTG repertoire. Read more here...

NEWSFLASH: Brand Potential are "Highly Commended" New Agency of the Year in Research Awards 2011.


Brand Potential in the Marketing Society's Market Leader magazine

Thursday 5th January, 2012

The role of gender in brand building is discussed by Brand Potential in the Marketing Society's Market Leader magazine

Our work in Private Equity continues to grow and two recent articles highlight our experience in demonstrating the potential in a brand pre or post deal

Tuesday 13th December, 2011

Writing in Dealmakers Monthly, we demonstrate the value of this type of work. Our Recent article in Real Deals sets out the nuts and bolts of what it involves.

Brand Potential continues its blog for ACQ magazine with a feature on the hot topic that emerged from our Accelerator Dinner in November

Wednesday 7th December, 2011

"Chaos is the new norm". A topic that is close to the heart of all Accelerator brands and shows how even challenging times can provide opportunities for brands with the right attitude. Read more here...

Brand Potential launches its Accelerator Dinner series

Monday 14th November, 2011

Brand Potential held its inaugural Accelerator Dinner, bringing senior level brand markets and private equity minds together to discuss how to achieve accelerated growth and the big issues facing business in 2012. Three dinners follow in 2012 in London, Manchester and Windsor. See the dinner debrief and the burning issues discussed on the night here.

Ask the experts - Brand Potential writes for ACQ magazine

Thursday 3rd November, 2011

"Strategies for growth, post-purchase, are a crucial part of achieving a return on investment." Mary Say is ACQ Magazine's newest blogger, and the Brand Potential team will be contributing regularly to their blog pages from November 2011. Our first entry titled 'Planning with confidence is the key to accelerated growth' has been launched in the Ask the Experts section of ACQ's online magazine.

Follow us on LinkedIn to get regular updates when new blog entries are available.

Brand Potential attend BVCA Summit

Monday 24th October, 2011

The British Venture Capital Association recently hosted their Annual Summit, held in the Landmark Hotel on 13th October. With over 750 members of the M&A and private equity community there along with Mayor of London Boris Johnson, it was a great opportunity for Brand Potential to network and establish themselves as brand experts in the M&A/private equity industry.

For more information on Brand Potential's M&A experience and process, feel free to download our latest introduction to our M&A experience and process.

New Insight & Strategy consultant

Monday 10th October, 2011

Brand Potential welcomes new Insight & Strategy consultant Alex Smith into the team. Alex joined the company from research roles at Kadence, dunnhumby and Millward Brown. Alex is also contributing to the team in developing innovative new offers for our clients. Read more

Best New Agency!

Monday 3rd October, 2011

Brand Potential has been announced on the shortlist for the 2011 Research Award in the Best New Agency category. This award acknowledges the entrepreneurial spirit, achievement and ambition of smaller agencies, as they encourage new thinking and innovation which is essential in keeping the research industry fresh. Keep an eye out for us in the October edition of Research magazine where the shortlist will be announced, and also at the 2011 Awards Dinner on 12 December.

New Brand & Innovation Consultant

Monday 11th July, 2011

Mel Jackson has joined the team as Brand Potential's new Brand & Innovation Consultant. With a rare ability to connect strategy and creative, Melissa's arrival brings a decade of client-side and agency experience in brand strategy and innovation roles. Read more

Things you never knew about Chris Molloy

Monday 4th July, 2011

Chris Molloy was interviewed for the Ups & Downs slot in Research magazine - find out why Chris warns of the dangers in having a haircut before a big meeting! Read more

Dominic England on Quirky Companies retaining their Brand Identity

Thursday 30th June, 2011

ACQ Magazine recently featured Dominic England as thought-leader in the field of brand identity. Commenting on both global and UK based brands, read why Dominic thinks Ben & Jerry are "a couple of nerds". Read more on page 18 of ACQ's June issue

Brand Potential are Number One

Monday 20th June, 2011

We've grown out of our "boutique penthouse office with views of Windsor Castle" and we're ready for an upgrade. So from today, Brand Potential will have a new address.

Our new home at Number One will still have the castle views, but we're going to be nearer the best pub in Windsor and as a bonus, we have a more modern space with room and facilities for workshops and research groups in-house!

Brand Potential - Number One - 1 High Street - Windsor - Berkshire - SL4 1LD

Brand Potential features in Financial Times - twice!

Monday 13th June, 2011

Charlie Skinner, Client Director, Insight and Brand Strategy, was quoted in the Financial Times' recent global brands report, written by Rod Newing, discussing the long-term impact of green issues on global brands. You can read the full report in the 19th May issue of the Financial Times or online at

Mary Say's Business Wisdom also featured in the Financial Times - Saturday 12th June edition. "'Why?' is the most useful question you can ever ask. Keep asking it until you get to the real heart of the problem."

Dominic Speaks at Sustain Worldwide conference

Monday 30th May, 2011

Creative Planning Director, Dominic England spoke at May's Sustain Worldwide Conference on "Harnessing the media: intelligent targeting to secure investors and buyers of sustainable property".

Delegate feedback: "It was a real eye-opener. I thought I knew about marketing but Dominic really illuminated the subject in a clear, concise and practical way. I'm going to take his ideas back with and completely overhaul my marketing strategy"; "Smart, savvy and delivered with tons of charisma... world-class"

Brand Potential is a Green Achiever

Monday 30th May, 2011

Green by branding, green by practise - Brand Potential has been registered as a Green Achiever by

Alex braves the Three Peaks Challenge for Me Too & Co

Monday 23rd May, 2011

Our Project Manager Alex spent one of her May weekends fighting off severe rain and high winds to accomplish the Three Peaks Challenge, helping to raise £10,000 for a Twickenham-based charity, Me Too & Co.

"So severe was the weather that the mountain guides would not allow us to make the final ascent of either Snowdon or Scafell Pike, due to the gales (60kmh!) and unseasonal driving rain. That was gutting, but we've sworn to go back and do Snowdon again later in the year. It was an amazing experience and I'd do it again anytime!"

Brand Potential chairs Research and Insight Summit

13 April 2011

Brand Potential's Creative Planning Director, Dominic England, chaired the Marketing Week Research and Insight Summit one-day conference yesterday. The annual conference brings senior client-side research and insight professionals from leading UK and global brands together with some of the industry's best insight agencies. Directors Chris Molloy and Charlie Skinner also attended the event.

New team member for 2011

MRWeb Tue 18 January 2011

Charlie Skinner joins the Brand Potential team in the new role of Client Director, Insight and Brand Strategy. Read more

Capturing consumer imagination

Accelerator interview No. 2, August 2010

Chris Burton, Head of Brand at Early Learning Centre, tells Brand Potential what Accelerator brands can achieve and how they go about it. Read more

Darwin buys Plum for £10M

Finance Monthly July 2010

Brand Potential provided brand, market and consumer due diligence for Darwin Private Equity's purchase of Plum Baby Limited. Read more

Untapped potential

Accelerator interview No. 1, July 2010

Mary Say, Managing Director of Brand Potential, discusses the strategic potential of 'limbo' brands. Read more

New appointments

July 2010

Brand Potential is delighted to announced the appointment of Ev Hegi as its new Design Director. Hegi's creative thinking and multi-disciplinary design is a key factor in Brand Potential's approach in working with Accelerator brands. She previously had roles with FutureBrand and Landor Australia and was Creative Director at Minale Tattersfield.

Accelerated growth

Design Week Mon 8th Feb | By Branwell Johnson

Brand Potential offers "accelerated growth" to clients. Read more

1HQ team sets up

MRWeb Tue 9th Feb 2010 | By Angus Montgommery

Former 1HQ team sets up new consultancy. Read more